‘Snackex effect’ boosts orders for Spice Application Systems

New orders worth around a quarter of a million pounds have been secured by Oxfordshire-based Spice Application Systems in the first six months since last summer’s Snackex event in Barcelona.

Managing director, Peter King, says the number of enquiries converted into orders is the highest he has seen in recent years, and believes it shows the food industry is waking up to the benefits of electrostatics.

New customers in South America, South Africa and India have helped boost business, while expansion plans by European clients have added to the company’s successful order book.

“We’ve been absolutely delighted at the ‘post-Snackex effect,” said King. “The show itself was excellent and provided great networking opportunities, but to have so many enquiries convert into firm orders has been the icing on our cake.”

Proving especially popular have been SAS’s dry vibrator model, designed to add powders to crisps, chips, peanuts and other snacks, together with the oil model, which electrostatically charges oil as it is sprayed on to snacks, cereals, pies and other food products.

By dramatically reducing wastage of powders and oils, SAS’s electrostatic equipment can keep costs down and provide a much cleaner and more efficient working environment.

Well over 1,500 production lines worldwide now recognise its benefits and King believes as more and more manufacturers look to cut costs and improve product quality, electrostatics will continue to attract even greater attention.