See SAS in action at Interpack this week

Visit the SAS stand at Interpack 2011 until May 18

Spice Application Systems unveiled its latest electrostatic equipment for the food manufacturing industry at Interpack 2011, in Dusseldorf, Germany, which started on May 12 and runs until May 18.

These included a new spice coating conveying system for rice cakes, biscuits and similar products, plus a new-style drum for the application of flavourings to conventional snacks.

Managing director Peter King says his business has seen its order books double over the last 12 months, with more than 1,100 units now installed on food production lines around the world.

King said: “There’s no doubt that at a time when manufacturers are looking for increased efficiency and cost savings, they are now seeing the benefits that electrostatics can make to their bottom line.

“We’re expanding into new geographical markets all the time and we are also getting increased interest from new food sectors, such as dairy and cheese processing where we have been conducting some very exciting trials. Interpack 2011 is a great opportunity for us to further boost our business and spread the word that electrostatics really does make a difference.”

Also on display at Interpack was a series of DVDs showing SAS’s equipment in action, allowing stand visitors to see how electrostatics delivers the dual benefits of less powder wastage and superior product coating.

King says with tightening budgets, it is the cost savings delivered by electrostatics that has prompted a real increase in take-up of the technology, with companies seeing the benefits that can be delivered in the application of flavourings and coatings to a wide range of foodstuffs.

These include 100% accuracy on the amounts of powder and oils applied, dramatically reducing powder wastage. This in turn means greater energy efficiency and improved production processes, thanks to the need for less manufacturing downtime for cleaning.
At the same time, product quality is vastly improved thanks to the “wraparound” effect for flavourings and coatings achieved by electrostatics.

SAS’s success within the export market was marked recently when the company was named a top six finalist in the Thames Valley Export Award, sponsored by UK Trade & Investment (UKTI) South East.

SAS’s equipment allows powders and flavourings to be electrostatically applied to anything from snacks to breakfast cereals; dry pet food to fresh meats; confectionery and frozen foods. It can be either installed on new machinery or retrofitted to existing production lines.

For more information, visit