SAS to exhibit at Alimenta 2012 for the first time

Alimenta 2012 is the latest destination for Spice Application Systems as it spreads the word about the benefits of electrostatics to the global food manufacturing sector.

The show, being held from October 31-November 4, at the Romexpo Exhibition Centre in Bucharest, Romania, is expected to attract a worldwide audience of food manufacturers and food processing technology suppliers.

It’s the first time that Spice Application Systems (SAS) has exhibited at the event and managing director Peter King believes there will be plenty of opportunity to highlight the power and efficiencies of electrostatics.

“Alimenta is now recognised as a key event on the industry calendar and it is a great way to meet both potential new clients and catch up with existing ones from across Europe and beyond,” he said.

“As manufacturers look for greater efficiencies, more and more are turning to electrostatics because we can really show that our systems save money, save energy and produce a much better product and a cleaner working environment.”

Peter King will be on the stand to show off SAS’s latest electrostatic equipment, including a new-style drum for the application of flavourings to conventional snacks, and a new spice coating conveying system for rice cakes, biscuits and similar products.

By harnessing the power of electrostatics, SAS’s equipment is ideal for applying flavourings and coatings to a wide range of products, including snacks, confectionery, cheese products, breakfast cereals, frozen foods and dry pet food.

Electrostatics dramatically cuts production line dust – especially important in sectors such as cheese processing – and provides for much more precise powder application, greatly reducing powder wastage and leading to real cost savings.

In addition, by creating a true wraparound effect on products, it ensures excellent flavour coverage instead of the “touch where it sticks” approach of a typical drum flavour application.

SAS’s equipment is already installed more than 1,500 units on food processing production lines around the world and can either be installed on new machinery or retrofitted to existing production lines.

For more information, visit or to book an appointment to meet Peter King, please email