SAS targets USA expansion

Spice Application Systems has announced plans to expand into the USA and is actively looking for potential partners and distributors.

Managing director Peter King believes there are huge opportunities to grow electrostatics Stateside, capitalising on the success the company has achieved in mainland Europe.

“We’re keen to get together with like-minded companies who could work with us as partners or become distributors for our equipment,” he said. “Electrostatics has already proven its value to many of our blue chip clients in Europe and expanding into the USA will give us a much stronger platform to grow the technology.”

Thanks to its existing reputation, the Oxfordshire-based company is already considered a world leader in the use of electrostatics to apply flavourings and coatings to foodstuff and pharmaceuticals.

To date, much of its success has been achieved in areas such as snacks and breakfast cereals, but King believes cracking the USA market will lead to expansion across a wider range of food industries.

He plans to target dry pet food, cheese processing and confectionery as key areas to demonstrate how electrostatics can deliver substantial savings for food manufacturers, by cutting powder wastage, reducing production line downtime and improving efficiency.

“The opportunities will be huge, but we need to partner an American company with an established sales and marketing operation; a solid customer base in the food industry; and a good track record in food manufacturing in order to make a success of the programme,” King concluded.

Since the beginning of the year, SAS has exhibited at major shows in Dusseldorf, Barcelona and Dubai, where latest developments such as the launch of a lightweight drum and a new spice coating conveying system for rice cakes, biscuits and similar products have attracted widespread interest.