Popped chips market booms as SAS launches new test facility

SAS's new trial facility at INCOMEC-CEREX

The growing market for popped chips has received a major boost with the launch of a dedicated new test facility by electrostatics expert Spice Application Systems (SAS).

SAS has teamed up with Belgian company INCOMEC-CEREX, specialists in corn popping machinery and snack food processing, to launch a new demonstration plant where companies can trial experimental flavours and coatings in complete confidence.

SAS managing director Peter King, said: “We’re really excited about this move. Popped chips are booming as a healthy snack and, as consumers demand ever more interesting flavours, snack manufacturers are having to respond.

“This new facility enables them to use SAS’s advanced electrostatic equipment to run full-blown trials of new dry powders and oil-based flavours. It’s very cost-effective because it keeps costs down while minimising in-house disruption to production lines, and it also introduces manufacturers to the benefits of electrostatics at the same time.”

Electrostatics is already recognised as delivering major cost saving benefits, including dramatic reductions in powder wastage, increased energy efficiency and a cleaner working environment due to less dust in the air.

Based at INCOMEC-CEREX’s head office in Brakel, Belgium, the demonstration plant will be available for use by SAS clients across the UK and Europe.