New sales rep hits the right notes at SAS 

Spice Application Systems food flavouring equipment specialists appoint new salesperson James Taylor Experienced salesman James Taylor has joined the team at electrostatics expert Spice Application Systems.

With a strong track record in retail and sales management, he has been involved in both the technology and fast food sectors.

His arrival at the Oxfordshire-based company follows soon after SAS’s success at the recent Anuga FoodTec 2018 exhibition in Cologne, Germany, where its stand generated dozens of enquiries.

“I am thrilled to have joined such a dynamic and forward-thinking company,” said James, who has spent his first few weeks on the road with SAS founder Peter King.

“The potential of electrostatics is huge and when you see the benefits it can achieve for customers, the only question is why aren’t more people using it? The feedback has been excellent, and I’m looking forward to visiting many more companies to see the difference that electrostatics is delivering for them.”

Peter King, founder of SAS, said: “We’re on a strong growth curve, we have lots of exciting plans in the pipeline and James’s arrival will help us take best advantage of increasing interest in electrostatics.

“Having worked in the fast food industry, he understands the need for quality and service and he is already proving a valuable addition to the SAS family.”

Away from the office, James enjoys DIY and spending time with his two young sons.

SAS pioneered the use of electrostatics to apply spices and flavourings to a wide range of foodstuffs, including snacks, confectionery and cereals, as well as cheese, frozen foods and meats. It now has customers and distributors worldwide.

For more information email Peter King at