Category Archives: Archive News

SAS’s export success marked at International Trade Awards

Oxfordshire’s Spice Application Systems (SAS) achieved national recognition for its export achievements when it was a finalist in the International Trade Awards 2012.

The company, which specialises in the use of electrostatic technology to apply flavourings and powders to a wide range of foodstuffs, was shortlisted for The International Trade Small to Medium Sized Company of the Year Award.

The SAS team was invited to the UK grand final held in London on December 10 at The Brewery, where a panel of industry experts, including Parveen Thornhill, Regional Director for UKTI London, Lesley Batchelor, Director General of the Institute of Export & International Trade and Rocco Magno, General Manager FX IP at American Express Services Europe, announced the winners.

“The standard was incredibly high, particularly for the main award where the judges were torn between some very impressive entries. There were some very difficult choices to make,” said Rocco Magno.

“It is pleasing to see such a high standard across the board as it shows that there is real hope for the economy, and that there are a huge number of excellent businesses out there.”

SAS managing director Peter King said although the company had missed out on walking away with the top trophy, he was proud SAS had been recognised for its achievements.

“It was an excellent event and we were delighted to have been shortlisted alongside so many great companies,” he said.

“The export market is extremely important to us and being recognised for the hard work and dedication we have put into the business is indeed an accolade. We are proud to fly the flag for British manufacturing and expertise overseas, and we are planning further growth in all export markets.”

Overseas markets account for 98% of SAS’s turnover and its highly-specialised range of equipment for food manufacturers is installed on around 2,000 food processing lines worldwide.

The audience of some 200 businessmen and women from across the UK heard Lord Empey pay tribute to the UK’s “fantastic” exporters and call for a balanced economy with a broad base of both manufacturers and tradeable services.

The awards, now in their fifth year, are sponsored by American Express Foreign Exchange Services and are the only UK wide business awards to exclusively recognise the excellence achieved by the UK’s leading exporters and importers.

Popped chips market booms as SAS launches new test facility

SAS's new trial facility at INCOMEC-CEREX

The growing market for popped chips has received a major boost with the launch of a dedicated new test facility by electrostatics expert Spice Application Systems (SAS).

SAS has teamed up with Belgian company INCOMEC-CEREX, specialists in corn popping machinery and snack food processing, to launch a new demonstration plant where companies can trial experimental flavours and coatings in complete confidence.

SAS managing director Peter King, said: “We’re really excited about this move. Popped chips are booming as a healthy snack and, as consumers demand ever more interesting flavours, snack manufacturers are having to respond.

“This new facility enables them to use SAS’s advanced electrostatic equipment to run full-blown trials of new dry powders and oil-based flavours. It’s very cost-effective because it keeps costs down while minimising in-house disruption to production lines, and it also introduces manufacturers to the benefits of electrostatics at the same time.”

Electrostatics is already recognised as delivering major cost saving benefits, including dramatic reductions in powder wastage, increased energy efficiency and a cleaner working environment due to less dust in the air.

Based at INCOMEC-CEREX’s head office in Brakel, Belgium, the demonstration plant will be available for use by SAS clients across the UK and Europe.

Picky pets boost orders for flavours

A boom in different flavours for dry pet foods is boosting customer orders for Spice Application Systems (SAS).

The Oxfordshire-based company has seen a significant increase in orders from dry pet food manufacturers who want to offer customers an even greater range of flavours for their pampered pets.

Fish, beef, rabbit and chicken top the list of flavourings, while trials are ongoing to find more new flavour combinations.

SAS managing director Peter King says: “More and more dog and cat owners are moving over to dry pet foods as an alternative to tinned meats, and they want to make sure their pets still have a range of flavours to choose from.

“We’re experiencing a big upturn in orders for our electrostatic equipment, which adds powder enhancers, liquids and flavours onto kibbles and other dry pet foods. At the same time, pet food manufacturers are recognising the benefits of electrostatics, which deliver major savings because our system cuts powder wastage and delivers a much cleaner working environment.”

Electrostatics works by applying a static charge to the powder or liquid as it is sprayed onto the base product, such as kibbles. As the flavourings and coatings become negatively charged, they stick automatically to the base product, creating a true wraparound effect which offers much greater flavouring consistency.

Improved accuracy and coating means there is much less wastage and reduced dust in the air means less downtime for equipment cleaning, increased energy efficiency and easier flavour changes.

SAS’s equipment can be supplied in complete units or retrofitted onto production lines, making it a cost effective option for manufacturers. It is already used to apply flavourings to a wide range of other foodstuffs, including snacks, baked products, confectionery, meat and dairy products.

Award-winning success at Alimenta

DSCF3321-smallSpice Application Systems (SAS) scooped top honours at Alimenta 2012 when it was awarded the organisers’ Diploma for Best Small Stand at the exhibition.

It’s the first time that the Oxfordshire-based electrostatics specialist has exhibited at the event, held at the Romexpo Exhibition Centre in Bucharest, Romania, which attracted food industry professionals from throughout central and eastern Europe.

Show visitors, many of whom were from the snack, meat processing and pet food sectors, wanted to find out more about how electrostatics can save them money and improve energy efficiency on production lines.

SAS’s electrostatic equipment, which can be retrofitted onto a range of processing equipment, is ideal for applying flavourings and coatings to a wide range of products, including snacks, confectionery, cheese products, breakfast cereals, fresh and processed meats, frozen foods and dry pet food.

Its advantages include a major reduction in powder wastage, a cleaner working environment, improved coverage of end products and absolute accuracy of powder application.

Spice Application Systems gears up for Alimenta 2012

Sector C Stand 207

Spice Application Systems (SAS), a world leader in the use of electrostatics to apply flavourings and powders to a wide range of foodstuffs, is gearing up for its appearance at Alimenta 2012 later this month.

The UK-based company has already installed more than 1,500 of its units on food processing production lines around the world and is keen to use the show to meet new clients.

SAS’s equipment is ideal for applying flavourings and coatings to a wide range of products, including snacks, confectionery, cheese products, breakfast cereals, fresh and processed meats, frozen foods and dry pet food.

Electrostatics provides pinpoint accuracy for powder application, ensuring wastage is dramatically reduced and giving manufacturers the ability to closely control quantities. In addition, by reducing the amount of dust on and around production lines, it delivers a cleaner working environment for staff and less downtime is required for cleaning.

The show takes place from October 31-November 4, at the Romexpo Exhibition Centre in Bucharest, Romania.

For more information, visit www.spiceapplications.com or to book an appointment, please email info@spiceapplications.com.

A taste of electrostatics for ARBO team

Trading partners - Peter King, left, and David Gicza


Links between Spice Application Systems and its new Canadian trading partner ARBO Engineering, received a major boost last week when product manager David Gicza and service engineer George Apostol arrived at SAS’s Oxfordshire base.

The pair spent the week with SAS managing director Peter King, visiting SAS clients in the UK and Europe and undergoing product training.

Speaking afterwards, Gicza said: “It was a really valuable few days. SAS’s electrostatic equipment is already attracting a great deal of attention among our clients in Canada and the US and this was an excellent way for us to add to our product knowledge and take that back to our team.

“To see the equipment in action and hear first-hand from manufacturers who are reaping the benefits of electrostatics was extremely important and really demonstrates the huge impact which the equipment is set to have in the US snacks market.”

Peter King added: “Although the ARBO team was aware of the benefits that can be achieved with electrostatics, it’s not always until you see something operating and talk to the people who are using the equipment every day, that you fully appreciate what a difference it can make.

“It was a great opportunity to show David and George around and for them to meet some of our valued customers.”

Partner deal opens American gateway for SAS

UK-based Spice Application Systems (SAS) has signed an exclusive trading partner deal with Canadian company ARBO Engineering.

The move is expected to open up major new opportunities for SAS to increase sales of its specialist electrostatic systems within the food manufacturing and pharmaceutical sectors throughout North, South and Central America.

Headquartered in Toronto, ARBO has a 20-year track record in designing and manufacturing equipment, such as screw feeders and vibratory trays for a wide range of applications in the food processing sector.

The partnership will see SAS’s electrostatic spray heads retrofitted onto ARBO’s existing equipment and built into new units, enabling American food manufacturers to fully harness the power of electrostatics for the first time.

SAS managing director, Peter King, said: “This is a tremendous step forward for SAS. Succeeding in the Americas is all about having the right partner in place and with ARBO we are confident that our electrostatic equipment will quickly make a major impact in the market and mirror the success story of electrostatics in Europe.

“We know that electrostatics works and we’re thrilled with the response from the ARBO engineers who share our enthusiasm and determination to show customers what a difference introducing this equipment can make to their bottom line.”

A meeting at Anuga FoodTec in Germany in March sparked initial discussions between the two companies and since then ARBO has been carrying out highly-successful tests on SAS’s equipment at its laboratory.

ARBO managing director, Shlomo Gicza, said: “Manufacturers have been looking for something like this for years, there is huge powder wastage at present and this is the surest way for companies to save money with a system which is safe, easy to use and easy to understand.

“The market has been craving for a system like this and the initial response from customers has been absolutely phenomenal. With 19 years in business I haven’t seen a reaction like it, which makes it an incredibly exciting time and we anticipate signing our first customer deal very shortly. We expect this to be the first of many as we believe there are huge opportunities to achieve maximum impact with electrostatics in the market.”

Gicza believes the snacks sector, including potato chips, and dry pet food will be among the biggest prime users of electrostatics, but also hopes to expand into other food arenas.

Electrostatic technology enables major cost savings to be achieved through greatly reduced powder wastage, improved energy efficiency, better quality products and a cleaner working environment with less dust.

The technique works by applying a static charge to powders, oils or slurry as they are sprayed onto a base product, such as snacks. As the coating becomes ‘negatively’ charged, it sticks automatically to the ‘positive’ base product, creating a true wraparound effect.

A team of engineers from ARBO will visit SAS’s Oxfordshire base in June to undertake product training and see progress on the latest new developments.

With a network of distributors throughout North America, including 22 States in the US, ARBO also has representatives in Brazil and Mexico, providing access across South America.

SAS to exhibit at Alimenta 2012 for the first time

Alimenta 2012 is the latest destination for Spice Application Systems as it spreads the word about the benefits of electrostatics to the global food manufacturing sector.

The show, being held from October 31-November 4, at the Romexpo Exhibition Centre in Bucharest, Romania, is expected to attract a worldwide audience of food manufacturers and food processing technology suppliers.

It’s the first time that Spice Application Systems (SAS) has exhibited at the event and managing director Peter King believes there will be plenty of opportunity to highlight the power and efficiencies of electrostatics.

“Alimenta is now recognised as a key event on the industry calendar and it is a great way to meet both potential new clients and catch up with existing ones from across Europe and beyond,” he said.

“As manufacturers look for greater efficiencies, more and more are turning to electrostatics because we can really show that our systems save money, save energy and produce a much better product and a cleaner working environment.”

Peter King will be on the stand to show off SAS’s latest electrostatic equipment, including a new-style drum for the application of flavourings to conventional snacks, and a new spice coating conveying system for rice cakes, biscuits and similar products.

By harnessing the power of electrostatics, SAS’s equipment is ideal for applying flavourings and coatings to a wide range of products, including snacks, confectionery, cheese products, breakfast cereals, frozen foods and dry pet food.

Electrostatics dramatically cuts production line dust – especially important in sectors such as cheese processing – and provides for much more precise powder application, greatly reducing powder wastage and leading to real cost savings.

In addition, by creating a true wraparound effect on products, it ensures excellent flavour coverage instead of the “touch where it sticks” approach of a typical drum flavour application.

SAS’s equipment is already installed more than 1,500 units on food processing production lines around the world and can either be installed on new machinery or retrofitted to existing production lines.

For more information, visit www.spiceapplications.com or to book an appointment to meet Peter King, please email info@spiceapplications.com.

Meet SAS at Anuga FoodTec – March 27-30 2012

Hall 05.2 Exhibitor stand B089

Find out more about the latest news, views and trends in electrostatic flavour and powder application by visiting the Spice Application Systems stand at this month’s Anuga FoodTec.

SAS’s latest electrostatic equipment for the food manufacturing industry will be on display; a new-style drum for the application of flavourings to conventional snacks, and a new spice coating conveying system for rice cakes, biscuits and similar products.

The show takes place March 27-30 in Cologne, Germany, and managing director Peter King will be on hand to explain how electrostatics can save money, reduce powder wastage, improve product quality and boost energy efficiency.

A world leader in the use of electrostatics in food processing, SAS already has more than 1,500 units already installed on food processing production lines around the world.

The technology is ideal for use with a wide range of products, including snacks, confectionery, cheese products, breakfast cereals, frozen foods and dry pet food.

Equipment can either be installed on new machinery or retrofitted to existing production lines and, because electrostatic technology ensures products receive a 100% coating of powders, it dramatically cuts wastage and keeps costs down through savings on powder.

“Electrostatics is a winner at all levels,” said Peter King. “It is easy to fit, keeps production lines clean and working more efficiently because there is less wastage and less dust in the air. At the same time, products receive a much more even coating, delivering a better end product for the consumer.”

For more information, visit www.spiceapplications.com or to book an appointment to meet Peter King, please email info@spiceapplications.com.