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SPICE APPLICATION SYSTEMS
February 2010 |
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Sales success prompts expansion plan
A major increase in the take-up of electrostatics
by the food manufacturing sector has sparked expansion plans for Oxfordshire-based
Spice Application Systems (SAS).
The company, which uses the latest electrostatic technology to apply flavourings
and coatings to a wide range of foodstuffs, has just relocated to larger new premises
and launched a dedicated demonstration area, aimed primarily at overseas customers.
Peter King, managing director, said: "This is an extremely exciting and busy
time for us. The ability of electrostatics to deliver real energy efficiency has
hit a chord with food manufacturers as they realise they can save money and time
as well as improving product quality.
"This move enables us to have all our manufacturing, sales, workshop and storage
areas under one roof and have a demonstration area for visitors, which is especially
important for those who come from overseas and want to see the equipment in action
before they invest."
The new 2,500 sq ft offices at Didcot will also incorporate a laboratory and test
facility, enabling firms to undertake confidential research and development work
on new product lines.
The overseas market has been particularly keen to pursue electrostatics, with major
orders recently received from snack manufacturers throughout Europe, including new
customers in Scandinavia and Germany, and the cereal market in New Zealand.
SAS moved to in-house manufacturing last summer, giving it much greater control over
its technology, manufacturing processes and product quality. In the last six months,
the business has grown by over 25%, which has prompted the move to a larger base
and King believes sales will become stronger still as the year progresses.
Suitable for applying flavourings and coatings to anything from snacks to cereals,
frozen food to confectionery, meat to pet food, electrostatics can deliver real money
saving advantages.
These include 100% control of powder usage and hugely reduced powder wastage, greater
energy efficiency and less production line downtime, as well as major improvements
in product consistency and quality.
In addition, a key advantage of SAS's electrostatic equipment is that it can either
be purchased as a complete unit or retrofitted onto existing production lines to
increase efficiency and improve product quality.
The location of the new offices provides easy access to the motorway and rail networks
as well as London's Heathrow Airport.
Ends
Notes to Editors
1. Spice Application Systems, based in Oxfordshire,
UK, is one of the leading providers of electrostatic spray equipment for the food
and pharmaceutical industry. For more information, visit www.spiceapplications.com
2. To talk to Peter King in more detail, please
call Straight PR.
For media information, please call Alison Dewar at Straight PR
on +44 (0)1235 527506 or +44 (0)7801 234261
or email: alison@straightpr.co.uk
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