Category Archives: News

New sales rep hits the right notes at SAS 

Spice Application Systems food flavouring equipment specialists appoint new salesperson James Taylor Experienced salesman James Taylor has joined the team at electrostatics expert Spice Application Systems.

With a strong track record in retail and sales management, he has been involved in both the technology and fast food sectors.

His arrival at the Oxfordshire-based company follows soon after SAS’s success at the recent Anuga FoodTec 2018 exhibition in Cologne, Germany, where its stand generated dozens of enquiries.

“I am thrilled to have joined such a dynamic and forward-thinking company,” said James, who has spent his first few weeks on the road with SAS founder Peter King.

“The potential of electrostatics is huge and when you see the benefits it can achieve for customers, the only question is why aren’t more people using it? The feedback has been excellent, and I’m looking forward to visiting many more companies to see the difference that electrostatics is delivering for them.”

Peter King, founder of SAS, said: “We’re on a strong growth curve, we have lots of exciting plans in the pipeline and James’s arrival will help us take best advantage of increasing interest in electrostatics.

“Having worked in the fast food industry, he understands the need for quality and service and he is already proving a valuable addition to the SAS family.”

Away from the office, James enjoys DIY and spending time with his two young sons.

SAS pioneered the use of electrostatics to apply spices and flavourings to a wide range of foodstuffs, including snacks, confectionery and cereals, as well as cheese, frozen foods and meats. It now has customers and distributors worldwide.

For more information email Peter King at

Spice Application Systems at Anuga Foodtec 2018

Electrostatic flavouring system at Anuga Foodtec 2018Cologne, Germany – March 20-23 Visit SAS in Hall 4.2 Aisle C, No. 056

The countdown is on to Anuga FoodTec 2018, so put a date in your diary to visit Spice Application Systems’ stand at the exhibition and find out more about the latest electrostatic technology now available.

SAS will be showcasing its complete flavouring systems, with key benefits including:

  • non-breakage of fragile products
  • powder efficient applications
  • less wastage
  • unbeatable flavouring techniques

Electrostatic expert and SAS founder, Peter King, will be on hand to discuss how electrostatics can work for you and your range of food products. Email us now to book a dedicated appointment time or simply come along to Hall 4.2 Aisle C, No. 056 and see what we have on show.

Managing Director appointed at Spice Application Systems

Spice Application Systems, (SAS), has appointed Judith Hewitt as Managing Director, to be responsible for the day-to-day running of the business as well as business administration and a company director role.

Judith is a Fellow of the Institute of Administrative Management and has worked at SAS for the past four years as Personal Assistant to the company’s founder Peter King, during which time she has gained an in depth understanding of the electrostatic industry.

Peter King says: “Judith’s background covers a multitude of different business disciplines and her excellent organisations skills, attention to detail and specialist knowledge, means she will continue to be a huge asset to the company.”

Judith looks forward to working alongside Peter to build on the company’s success in China and Southern Asia as well as developing the company’s relationship with their existing European customer base.